Throughout the pleasure of producing fruitstock, we ensured that everything and everybody involved embodied the innocent brand.

We carefully selected hundreds of artists...
...and created a line up that produced the summery soundtrack innocent drinks we're after.

We powered a 55,000 square metre site exclusively on bio diesel blends
and recycled all rubbish to stress that innocent drinks do business responsibly.

We helped look after the younger visitors who enjoyed a circus workshop, a kid's café, dedicated children's toilets,
face painting, a nutritionist coconut shy, a carousel, a bouncy castle and swing boats.
And, of course, a buggy park.

We hand picked dozens of concessions...
...and traders...

...to ensure that their merchandise, service and presentation underlined
the healthy, friendly and premium qualities of the innocent brand.

We wanted to say a huge thank you and well done for such a brilliant event.
I have been on this event circuit for 12 years and this was by far the best in every way.
And as promised, we achieved healthy sales. We were busy from opening to close and there are not many events we can say that about.
We would love to do it again.
Many thanks for the opportunity to trade at this year's event.


Jack, Sunflower Kitchen


fruitstock 2003 fruitstock 2004 fruitstock 2005 fruitstock 2006
Visitors 38000 81000 110000 150000
Journalists 7 45 96 127
Press clips 10 55 110 134
PR Value £17000 £210000 £315000 + £550000 +
VNP guests 950 1700 2000 2500 +
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